Would Permanent Weight Loss Interest You By Any Chance?
( This page is lengthy, be prepared … )
My 20+ years of experience in the weight loss industry has led me to conclude that losing weight has got to be one of the most sought after results tons of people attempt worldwide, with good reason …
Being in shape is indicative of health, success and sexual appeal to name a few, but sadly, the majority of the time the majority of the people don’t actually achieve their desired weight loss, or, they struggle to maintain the weight loss and inevitably put the same weight, sometimes more, back on.
Everyone has either done it or is doing it. Most, very much most, will continue to do it in the future too.
What’s the problem?
The Success rate, or the lack thereof! Statistics over many decades verify that around 90% – 95% of people who try to lose weight, actually fail. In other words, up to 95% of everyone who has or will ever try will fail. Pretty bleak and very informative these statistics are. It shows, clearly, that what 95% out of a possible 100% people do is plainly ‘wrong’. Yet there seems to be no let-up in these statistics ever changing.
What’s the holy grail of the weight loss industry?
PERMANENT weight loss. Believe it or not – this is very possible and for many people it is reality I assure you. The 5% – 10% that lose weight and keep the weight OFF show qualities that the other 90% – 95% don’t.
Are you for example, someone who struggles to even lose the weight in the first place? or struggles to maintain any weight loss you do make? Is it either or both?
Most people most of the time struggle and fail with the 2nd half of the equation – keeping the weight off, or weight management as it would be called. This is where people need the help. Yes losing the weight is a struggle but people do usually Successfully manage to lose some weight whenever they try even if it is a small amount, the challenge is then, in the 2nd instance, keeping ‘that weight’ ( weight lost ) OFF!
From statistics we know most people put that weight back on again and again and again. Often times putting more weight back on, than the weight they originally lost! and for some individuals they can run this yo yo pattern of weight lost and weight gained back on – then repeated – endlessly in a loop – for years, even decades.
Does this or any of this represent you?
My Mission and Vision statements ( in short ) are to provide solutions to the problems people face in their every day Life, a place where people are freed from limitation and constraints, and empowered to make changes to their lives.
With that in mind, I have spent the last 2 decades Coaching thousands of individuals in both the public arena and the private realm of VIP on how, to lose weight healthily but quickly – and then most critically – how to keep the weight off – Permanently.
I decided to specialise in Weight Management not just weight loss, because that is what people are really after. I Coach people on how to maintain their weight loss so they never put the weight back on again – EVER.
This IS my speciality.
Why Do People Fail in Weight Loss?
Primarily there are 3 main reasons :
1) Simply put – people have not been taught how to do this – to lose weight and keep it off. People for the most part simply have not been correctly educated on the how. People have only been educated ( badly! ) on how to lose. NOT, how to then maintain.
Correct me if I’m wrong but all we hear is weight LOSS weight LOSS and more weight LOSS, rarely do you hear about maintaining the result – the weight loss. Read more…
Of course, almost everyone has gone on a diet and followed training regimes that have come from a mix n match of reading books & magazines, listening to friends, copying film stars, social media, seeing T.V programs etc… in relation to losing weight that results in variable degrees of success and failure of the weight lost.
Maintaining that weight lost is a different topic all together though and statistics show us that 90 – 95% of people who lose any amount of weight – fail to keep that weight lost ‘off‘ long term / permanently.
Some people some of the time really do lose the weight and even keep it off long term but for most people the end results eludes them simply because they have not been fortunate enough to be shown the correct dynamics that are involved with the process of keeping the weight off after it has been lost. It is both a physiological and a psychological approach.
Look at it this way, losing weight in the first instance could be viewed as a short term project, say 1 month to 3 months as just an example. If the person in question even manages to lose all or at least most of the weight they set out to lose, they now have an even bigger hurdle – they need to maintain this result long term, say years and decades!
Unless their life style – changes to reflect this new weight / new food regime / new workout regime etc… they will struggle to maintain it. So while they could change their life style – it is even – even harder for most people to do or consider in reality. Having a busy life including a fixed job, kids at home, having day to day responsibilities, a home to look after, friends and family to consider and so many other commitments it becomes more than a challenge.
Hence the problem.
2) The misdirection approach – from the powers that be that make big ( huge! ) bucks from people’s pain ( of being overweight ). The weight loss industry exists not just because there is a demand and genuine need for help, but paradoxically ( rather ‘conveniently’ to the weight loss industry! ) the weight loss ‘Success rate’ has purposely been made to fail at a high rate to create a perpetual engine of demand and supply. A deliberate over confusing of the weight loss procedure to the public over the last 30 years. In other words losing weight and managing that weight loss has been purposely made confusing and thus seemingly ‘difficult’ because the powers that be profit from dependency.
IF you believe I am being cynical and exaggerational, then I honestly respect your thoughts. This is just my belief but I share it with you to begin the process of raising awareness if you want to know the distinction, between truth and what is pulled over your eyes and ears …
As mentioned, my Mission and Vision has been over the years and still is to this day to over simplify the process in order to allow people to free themselves from this constraint and empower themselves to take effective action. To stop spending money on continuously advertised and revolved different products pills potions and promises that serve only to profit the ‘MONEY MAKERS‘.
I write this deliberately to express to you that my ethos is genuinely different, and to mention that I am not the only person out there in the World trying to shake down the self profiting players, I am one of many individuals and Companies that work to the same end – exposing the reality and helping people.
I believe in win – win or lose – lose if it has to be, but not win – lose. That I am presenting something to you that has true value not just ‘perceived’ value because of some sales hype or the latest trend that will get you to spend today but will be outdated next week. I offer you a true investment, an Investment in ‘yourself‘, one that – if correctly applied – will give you back what is rightfully yours – POWER.
3) The typical weight loss approach is painful. ‘Do you find eating less, and resisting food you crave easy or hard’?! What about doing exercise you don’t want to do?! If your sum total experience for anything is negative, it won’t last. Read more…
How Then Do You Succeed in Weight Loss?
There are answers. The people that do successfully lose the weight and keep it off long term are examples of how it is possible to do it. How then, DO they do it?
As you will read, there are several actions you need to take but to summarise it all into a simple understanding :
1 – Change the process of losing weight ( in the first instance ) into a pleasurable one ( at least neutral ).
2 – Learn something you have not yet learned. HOW to maintain the result in your Life ( in the second instance ).
These ‘simple’ distinctions are the formula for Success in weight loss and most importantly – weight ‘management’.
Another aspect to clarify is understanding what weight loss is …
Take a moment to consider – do you want to just lose ‘weight’ or, do you want to ‘burn body fat‘ off your body in places where you don’t want it?
Which is it?
Part of the formula for Success here, is very dependant on your answer because a lot of people say they want 1 thing but, end up with the other! for example they will say ‘ yea I want to burn the fat off on my hips and thighs’ but they end up losing weight in lots of places, both good and bad places.
The problem is the description ‘losing weight’ which is general and vague, even the words do not specify ‘what’ weight will be lost! again, in people’s mind’s the answer is akin to ‘ yea I want to burn the fat off on my hips and thighs’ but through traditional weight loss approaches they ‘diet’ and actually in their body they lose muscle too, which results in A) loss of healthy – metabolic tissue ( bad ) B) loss of water ( bad ) from that muscle leading to C) varying degrees of dehydration ( bad ) and on some people D) a gaunt looking face ( bad) if the regime is too strict / severe.
Have you ever been on a weight lose regime whatever it was, and in the end you only lost a small amount of weight from what the scales told you, and while you may have of lost some of the ‘weight’ from the places you wanted to lose visually, you also lost from places you did not want to and nothing quite added up or was how you quite envisioned it to be?
If so then going forwards change things.
Burning fat from your body where you don’t want it IS really the desired outcome for most people NOT losing ‘weight’ as such. If you burn fat from your body it will logically result in a lose of some weight ( unless you negate it with muscle tissue gain in the same time ) hence you have lost weight. The problem lies in these descriptions and the lack of clarification they bring.
I tried to hook you with the title about losing weight because that is what you have been conditioned to think, hear and say. Now that I have your attention ( hopefully ) I can explain and elaborate on this and now correctly ask you …
Would Permanent Body Fat Reduction Interest You By Any Chance?
So know that anytime on this page I mention weight loss, I am in fact talking about burning body fat off your body from the places you don’t want it. Got it? For now, just clarify the outcome and become conscious of something you may have been unconscious in doing before, when you say lose weight – how much weight? where on your body? what type of weight – is it fat you want to remove? etc…
How else do some individuals Successfully lose the weight ( fat! )?
There are many answers of course but a common theme / thread that binds every success case together is that they either :
Change their Lifestyle – permanently, or, they do the only ‘other‘ thing available …
They change their own psychology that controls everything. Sounds hard I know, but actually it is relatively easy to do – if you know how, so then we’re back to the ‘lack of education and knowledge’ in this area I mentioned earlier, IF people knew how to do it – they would and the weight would stay off, they don’t, mostly because they don’t know how.
A Lifestyle change is more radical and challenging for most people, to change the style in which you choose to live your Life – the decisions you make that create the action that you take every day and on a consistent basis – is no small feat!
Is it easier to change your beliefs, values, thoughts etc… ( your psychology ) then it is to accept – that you need to radically change your whole Life / Life style?!
I decided to specialise in Weight Management Coaching, not just weight loss because people need help with the behavioural changes that result from either a change in Psychology or a change in Lifestyle. BOTH will incur a change of Behaviour and without proper Coaching on how to deal with this, the whole process of weight reduction and maintenance can ( 95% of the time with 95% of people ) collapse.
Weight management is code for weight loss! but there is a difference remember.
What is Weight Management Coaching?
Which would you prefer –
To lose some weight / made up of muscle and a little body fat, only to put it back on, and then go around and around repeating this cycle in varying degrees for about 20 years!
Lose the same body fat ONCE – and keep it OFF – permanently?
If your answer is the latter, then welcome to the world of Weight Management. Weight Management is ‘managing‘ the situation. Make sense?
It is therefore Coaching people on how to maintain a weight loss. As opposed to just helping someone just lose some weight – only to watch them pile it back on because they have not been taught the skill set to manage the situation.
I coach individuals on correct nutritional approaches, habits and procedures, best exercise regimes that burn the most ‘fat’, and the mindset required – all that have the common thread in mind of – keeping the weight lost, off permanently.
The real challenge people have is not losing weight. People can do that in varying degrees of Success, the challenge the same individuals have is in the second instance – keeping the weight OFF, thus I wanted to help people manage the situation, not repeat the same cycle needlessly.
The truth is even the weight loss in the first instance can be improved, can be made easier and can be sped up, people’s approach for the most part to losing weight is far from ideal! but as mentioned that is the just something that can be improved, my real passion is in the big challenge of maintaining of the weight loss after, the weight is lost.
I believe this is the answer people are desperate for so like all of my Life Coaching philosophy’s, – I went about creating a model for people to work with / from. Hence the name of my Company back in 2007 that I started, in order to facilitate this specific area … ‘Easy Weight Management‘.
Through this Company I carried out Weight Management Coaching. I wanted to show people that it was indeed ‘easy‘ to manage their weight and not an impossible outcome as they had been led to believe. I eventually opened a club in St Albans Hertfordshire to empower women with wisdom and knowledge that would enable them to lose the weight, and then keep it off for as long as they wish ( see bottom of this page for more details about the club ).
How Does Weight Management Coaching Work?
Through Exercise – Nutrition – Mind set. Nothing else!
Surprisingly – the answer is along the lines of what you probably already know. However – it is the subtle differences in actions that make the largest differences – in your body!
Exercising in order to accomplish Weight Loss is different to exercising to maintain the lost weight!
Thinking to maintain an overweight body is different to the thinking that would maintain a slim body!
Eating to lose weight is different than eating to maintain the weight lost!
Losing ‘weight’ is altogether different to ‘Burning body fat‘!
I accomplish everything with nothing more than same 3 elements that anybody who has ever lost any weight has used :
MOST IMPORTANTLY your Mindset is the make or break to making everything happen Successfully. This is the area people focus on the least or not at all, and yet it is more important that your nutrition or your exercise.
Eating differently for example is a mindset, not an action only. A before B is logical. B before A is illogical.
Changing your diet without ‘first’ changing your unconscious conditioning that controls it, will not work long term, as an example.
Your mental approach to managing any weight lost / burnt is of paramount significance and quite literally is the make or break of your Success or not. This is where I start when I am Coaching anyone.
Your current beliefs about yourself, your body, food, the world, Rejection, time, people, change and a whole array of other conditioned responses need to be aligned with the future ‘you’ if it is to last.
I Coach individuals on making the necessary adjustments / changes mentally so that they can maintain their new body. Without this part of the formula – you will in effect just be dieting, and hoping!
Dieting is a poor approach believe it not, only a few people that I have ever Coached has ‘gone on a diet’. There are many ways to achieve a calorific alteration – that leads to an increased metabolic rate – that leads to fat burning!
If you ask an average / random 100 people of the street ‘what is a calorie‘ for example, do you know that on average 99 – 100 cannot answer the questions correctly! There are definitions and guesses given yes but none are accurate … YET studies show that out of an average 100 people again who go on a diet, 90 – 95 restrict their calories as their strategy!
How informative that is! it means there are a lot of people who are out there right now who are doing something they have no clue about! and running a pattern that has also not worked very well previously – but running it again, anyway!
There is no judgement here, I am merely pointing out that as a society we do some pretty daft things in Life. So if you want to be different than the rest – you need to do something different – to the rest, as well as to what you have done before in the past, thus highly likely you need a change in your Psychology as mentioned.
There are only 3 macro-nutrients to play around with – Proteins, Carbohydrates and Fats. Most people’s approach is to lower everything overall in order to accomplish a calorie deficit. This will create problems that will come back to bite you. This is a poor approach medium to long term.
My job is to play around with the 3 macro-nutrients to accomplish a ‘Healthy‘ approach to stimulating the persons metabolic rate ( accompanied by activity ) and ensure a full and effective fat BURN effect. Balancing the 3 depends on the variables of the person and their Lifestyle. Everyone is different.
As a base, I would increase Protein intake, split Fats in to good and bad, lower the bad intake and increase the good intake, and Carbohydrates would be balanced out with starting point of body weight versus the activity level of the individual versus how much Fat they wish to burn off.
My skill-set is in knowing what these numbers need to be.
To reiterate – there are many ways to achieve a calorific alteration – that leads to an increased metabolic rate – that leads to fat burning! please remember this.
This is the second hardest part of the ingredients that people struggle with.
Mindset is the ingredient that people pay the least attention too or not even at all, the nutritional side is usually the first ( for some the only ) ingredient in the formula they pay attention too.
I am a huge advocate of the principle that ‘activity being essential‘. I could write an entire 10,000 word dossier on the topic but of course it would not be read! suffice to say in short – from my 20+ years experience I am convinced that outside of mindset, in the physical alone ( nutritional and exercise ) exercise / activity or whatever you call it personally, IS THE MOST EFFECTIVE – QUICKEST – HEALTHIEST – AND MOST SUREFIRE WAY to achieve an increased metabolic rate and thus – increased metabolism.
I Coach individuals to have them understand that the movement side of the formula is of gargantuan importance. I then Coach the individual through an appropriately based activity regime that is fun for them – yes you read correct – FUN! and I Coach the same individual day in day out if required, for however long it takes, to get them ‘conditioned’ and have the physique / figure they sought.
Exercising for fat burn is different to exercising for weight loss! Exercising for Health is different to exercising for Fitness! Exercising to maintain is different to exercising to attain in the first instance! and so the list goes on… The point is that your activity MUST be geared toward raising metabolism and through my Weight Management Coaching I ensure the client accomplishes this.
Aerobic activity is the base here and supersedes every other type or form of activity. Period. Then a 2nd layer is placed on top, this would be some combination of Anaerobic activity, Core work, Flexibility work, Resistance training and other. Each training parameter has contributing value to overall metabolic stimulation. How much of each, when in the day, how often, how intense etc… is again my job to know these answers.
In essence :
I help individuals by creating a workable, practical, yet effective activity based regime and nutritional approach along the lines that works for them ( not what is easy or convenient for me ) that fits in to their Lifestyle, not something that radically changes, their style of Life.
If this can’t be done ( Life style changes ) then I help them to change their conditioning from within so that their Lifestyle remains largely unchanged yet they can maintain the weight lost because they now congruently ‘think’ ‘feel’ and thus ‘behave’ differently ( in a way that is effortless not effort ).
In a nut shell, this IS Weight Management Coaching.
I help people to understand the how and the why behind the do. This approach increases the effectiveness and Success rate I have discovered.
For some clients I Coach in weight loss and weight management, I simply create a template for them to work from and they ‘go off’ with that as they may only have a small amount to lose and or they are generally clued in.
Other clients however, prefer me to fully facilitate their diet and exercise directly and on a regular basis. I will formulate an appropriate nutritional and activity based regime that fits in to their Life / style without disturbance. I will then interact with the client as frequently as the client requests / needs. This is more extensive of course but different people require different levels of assistance.
In other instances, the client will hire me to live in with them literally for the entire month or longer …
I move in to their home ( usually it is a big one so there’s room for me! ) and I monitor, manage and action the entire program of their psychology, nutrition and activity all day every day with the client ensuring their weight loss Success. Then, helping them to manage and maintain the weight lost going forwards.
What is My Experience in the Weight Loss Arena?
Some have asked what I / a Life Coach, is doing in this field, the answer is simply it is my background. I have worked in the Weight Loss industry in some form or other for over 25 years.
My Career in the Weight Loss industry Professionally stems back to 1989!! ( actually it goes further back than even that! ). I have been a Gym Instructor, a Personal Trainer, a Health Consultant, a Weight Management club operator and in the latter years a Weight Management Consultant both Nationally and Internationally, largely to the world of VIP.
In 2006, after 11 years of Personal Trainer Coaching I started a company called Easy Health to Coach people on Health issues ( not fitness parameters ), due the success of this niche Coaching I decided to leave the PT arena in 2007 and went on to start another company in 2007 focused on Weight Management only.
I then opened a Weight Management Club in St Albans Hertfordshire in 2008 through this company. This was not a gym, nor a weight loss centre nor a weigh in only once a week club. It was a members only / private facility for women only, who were looking to lose weight in the first instance but more importantly wanted to keep the weight off in the second instance.
A place where they could come to get that help that was sorely missing from what was available on the market. I did not want to be just another weight loss guru or weight loss centre of sorts. The women had a full training facility geared purely for weight loss and then weight management with full nutritional plans and approaches.
All backed up and underpinned by the most important part of the formula for the success – the Emotional support that we provided through Coaching and working with changing behaviours and habits. Everything was weight control oriented. In the first 2.5 years we had in excess of 500 women pass through our club.
After the Success of the club I left in late 2010 to pursue the same mission as a private consultant. Firstly to the public arena in 2011 and from there my work moved in to the private sector of VIP in 2012 where it mostly continues to this day in this field.
I hope this rather long explanation about weight lose has helped you to understand things clearer than before.
Managing any weight ( FAT ) you Successfully lose ( BURN ) is the ultimate desire for Millions of people. The information contained here alone on this page will take you a very long way to achieving that outcome.
Go get started!
If you believe professional Coaching is something you need In this area and would like to discuss your personal situation with me, then please go to the contact page. Know that all communication with me is in the Absolute Strictest of Confidence and Privacy.
To a Better Quality of Life …