Everyone has either done it or is doing it. Most, very much most, will continue to do it in the future too.

What’s the problem?

The Success rate, or the lack thereof! Statistics over many decades verify that around 90% – 95% of people who try to lose weight, actually fail. In other words, up to 95% of everyone who has or will ever try will fail. Pretty bleak and very informative these statistics are. It shows, clearly, that what 95% out of a possible 100% people do is plainly ‘wrong’. Yet there seems to be no let-up in these statistics ever-changing.

What’s the holy grail of the weight loss industry? 

PERMANENT weight loss. Believe it or not – this is very possible and for many people it is reality I assure you. The 5% – 10% that lose weight and keep the weight OFF show qualities that the other 90% – 95% don’t.

Are you for example, someone who struggles to even lose the weight in the first place? or struggles to maintain any weight loss you do make? Is it either or both?

Most people most of the time struggle and fail with the 2^nd half of the equation – keeping the weight off, or weight management as it would be called. This is where people need the help. Yes losing the weight is a struggle but people do usually Successfully manage to lose some weight whenever they try even if it is a small amount, the challenge is then, in the 2^nd instance, keeping ‘that weight’ ( weight lost ) OFF!

From statistics we know most people put that weight back on again and again and again. Often times putting more weight back on, than the weight they originally lost! and for some individuals they can run this yo-yo pattern of weight lost and weight gained back on – then repeated – endlessly in a loop – for years, even decades.

Does this or any of this represent you?

My Mission and Vision statements ( in short ) are to provide solutions to the problems people face in their everyday Life, a place where people are freed from limitation and constraints, and empowered to make changes to their lives.

With that in mind, I have spent the last 2 decades Coaching thousands of individuals in both the public arena and the private realm of VIP on how, to lose weight healthily but quickly – and then most critically – how to keep the weight off – Permanently – without any dieting.

These ‘simple’ distinctions are the formula for Success in weight loss and most importantly – weight ‘management’.

How else do some individuals Successfully lose the weight ( fat! )?

There are many answers of course but a common theme / thread that binds every success case together is that they either :

Change their Lifestyle – permanently, or, they do the only ‘other‘ thing available …

They change their own Psychology that controls everything. Sounds hard I know, but actually it is relatively easy to do – if you know-how, so then we’re back to the ‘lack of education and knowledge’ in this area I mentioned earlier, IF people knew how to do it – they would and the weight would stay off, they don’t, mostly because they don’t know-how.

I decided to specialize in Weight Management Coaching, not just weight loss because people need help with the behavioural changes that result from either a change in Psychology or a change in Lifestyle. BOTH will incur a change of Behaviour and without proper Coaching on how to deal with this, the whole process of weight reduction and maintenance can ( 95% of the time with 95% of people ) collapse.

Make sense?

It is therefore Coaching people on how to maintain a weight loss. As opposed to just helping someone just lose some weight – only to watch them pile it back on.

It consists of coaching individuals on correct nutritional approaches, habits and procedures, best exercise regimes that burn the most ‘fat’, and the mindset required – that ALL have the common thread in mind of – keeping the weight lost, off permanently.

The real challenge people have is not losing weight. People can do that in varying degrees of Success, the challenge the same individuals have is in the second instance – keeping the weight OFF, thus I wanted to help people manage the situation, not repeat the same cycle needlessly.

I believe this is the answer people are desperate for and so I went about creating a model for people to work with / from. Hence the name of my Company back in 2007 that I started, in order to facilitate this specific area … ‘Easy Weight Management‘.

Through this Company I carried out Weight Management Coaching. I wanted to show people that it was indeed ‘easy‘ to manage their weight and not an impossible outcome as they had been led to believe.

Thinking to maintain an overweight body is different to the thinking that would maintain a slim body!

Eating to lose weight is different than eating to maintain the weight lost!

Losing ‘weight’ is altogether different to ‘Burning body fat‘!

I accomplish everything with nothing more than same 3 elements that anybody who has ever lost any weight has used :

Psychology 

MOST IMPORTANTLY your Mindset is the make or break to making everything happen Successfully. This is the area people focus on the least or not at all, and yet it is more important that your nutrition or your exercise.

Eating differently for example is a mindset, not an action only. A before B is logical. B before A is illogical.

Changing your diet without ‘first’ changing your unconscious conditioning that controls it, will not work long term, as an example.

Your mental approach to managing any weight lost / burnt is of paramount significance and quite literally is the make or break of your Success or not. This is where I start when I am Coaching anyone.

Nutritional

Dieting is a poor approach. There are many ways to achieve a calorific alteration – that leads to an increased metabolic rate – that leads to fat burning!

If you ask an average / random 100 people of the street ‘what is a calorie‘ for example, do you know that on average 99 – 100 cannot answer the questions correctly! There are definitions and guesses given yes but none are accurate … YET studies show that out of an average 100 people again who go on a diet, 90 – 95 restrict their calories as their strategy!

How informative that is! it means there are a lot of people who are out there right now who are doing something they have no clue about! and running a pattern that has also not worked very well previously – but running it again, anyway!

There is no judgement here, I am merely pointing out that as a society we do some pretty daft things in Life.

So if you want to be different than the rest – you need to do something different – to the rest, as well as to what you have done before in the past, thus highly likely you need a change in your Psychology as mentioned.

Exercise

This is the second hardest part of the ingredients that people struggle with.

Mindset is the ingredient that people pay the least attention too or not even at all, the nutritional side is usually the first ( for some the only ) ingredient in the formula they pay attention too.

Outside of mindset, in the physical alone ( nutritional and exercise ) exercise / activity or whatever you call it personally, IS THE MOST EFFECTIVE – QUICKEST – HEALTHIEST – AND MOST SUREFIRE WAY to achieve an increased metabolic rate and thus – increased metabolism to burn fat.

I Coach individuals to have them understand that the movement side of the formula is of gargantuan importance. I then Coach the individual through an appropriately based activity regime that is fun for them – yes you read correct – FUN! and I Coach the same individual day in day out if required, for however long it takes, to get them ‘conditioned’ and have the physique / figure they sought.

Exercising for fat burn is different to exercising for weight loss! Exercising for Health is different to exercising for Fitness! Exercising to maintain is different to exercising to attain in the first instance!  Your activity MUST be geared toward raising metabolism.

Design

For some clients I Coach in weight loss and weight management, I simply create a template for them to work from and they ‘go off’ with that as they may only have a small amount to lose and or they are generally clued in.

Other clients, however, prefer me to fully facilitate their diet and exercise directly and on a regular basis. I will formulate an appropriate nutritional and activity-based regime that fits into their Lifestyle without disturbance. I will then interact with the client as frequently as the client requests / needs. This is more extensive of course but different people require different levels of assistance.

In other instances, the client will hire me to live in with them literally for the entire month or longer …

I move into their home ( usually it is a big one so there’s room for me! ) and I monitor, manage and action the entire program of their psychology, nutrition and activity all day every day with the client ensuring their weight loss Success. Then, helping them to manage and maintain the weight lost going forwards.

In 2006, after 11 years of Personal Trainer Coaching, I started a company called Easy Health to Coach people on Health issues ( not fitness parameters ), due to the success of this niche Coaching I decided to leave the PT arena in 2007 and went on to start another company in 2007 focused on Weight Management only.

I then opened a Weight Management Club in St Albans Hertfordshire in 2008 through this company. This was not a gym, nor a weigh in only once a week club. It was a member-only / private facility for women only, who were looking to lose weight in the first instance but more importantly wanted to keep the weight off in the second instance.

A place where they could come to get that help that was sorely missing from what was available on the market. The women had a full training facility geared purely for weight loss and then weight management with full nutritional plans and approaches.

All backed up and underpinned by the most important part of the formula for the success – the Emotional support that we provided through Coaching and working with changing behaviours and habits. Everything was weight control-oriented. In the first 2.5 years we had in excess of 500 women pass through our club.

After the Success of the club, I left in late 2010 to pursue the same mission as a private consultant. Firstly to the public arena in 2011 and from there my work moved into the private sector of VIP in 2012 where it mostly continues to this day in this field under the identity of Permanent Weight Loss Consultant.